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Friday, April 18, 2008
HANNAH GOES TO THE VIDEO STORE 

What is the difference in the conventional wisdom between selling a film to an indie arthouse audience and selling it to the video chains?

A quick tutorial:

Exhibit A, theatrical release poster.








Exhibit B, home video box cover.


# posted by Scott Macaulay @ 4/18/2008 02:31:00 PM
Comments (4)

 
Yikes!
# posted by Blogger David Lowery @ 4/18/2008 6:37 PM  

 
Hopefully it's at least anamorphic. The IFC DVD release of Von Trier's "The Boss Of It All" isn't even 16x9 enhanced and it came out last year.
# posted by Anonymous Anonymous @ 4/21/2008 1:06 PM  

 
Covers such as this was a motivating factor in my starting Benten Films.

Is this Friends-like cover really going to sell that much more product?
# posted by Anonymous Benten Films @ 4/21/2008 2:03 PM  

 
I saw that box coming out of Kim's the other night after another unsuccessful attempt at finding a European DVD on Ferrara's "Mary" and nearly collapsed. It makes the movie look like a remake of "About Last Night" or something...
# posted by Blogger Brandon Harris @ 4/21/2008 2:36 PM  


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